The Benefits of Consistent Content Creation
Imagine you’re starting a new marketing project for you and your business or organization and the designers, developers, or marketers ask for the content you’d like to feature. What are you going to say next? Have you been prepared and kept an up-to-date repository of useful material that they can turn into marketing success for […]Read More
Be Different – But Not TOO Different
Here’s a piece of marketing wisdom I think you’ll find useful. I do believe this is my own original discovery. In every aspect of marketing, you want to be different. If you look and sound the same as your competitors or everyone else, you don’t stand out. You won’t get noticed and it is almost […]Read More
Knowing Right from Wrong: Is your SEO bad?!
It’s not always easy to tell, but the proof is always in the pudding. You may have taken a wrong turn somewhere, followed a recommendation that led you down the wrong path. Or, and this is the real kicker, maybe you paid someone to do SEO for you, only for them to completely botch your […]Read More
New Year, New You?
Every year around this time, people make resolutions geared toward improving themselves in the New Year. The question is, is it the right one? Setting goals is important, but this attitude I believe sets you up for failure. I bet you didn’t know that only eight percent of people succeed in or stick to their […]Read More
Link Building: Where should you start?
In my previous post, we explored backlinks and whether or not they were still relevant (if you missed it, you can find it here). Now it’s time to roll up our sleeves and get to work. The idea of campaigning for links can seem overwhelming, especially since we don’t want to take any shortcuts here. […]Read More
The Holidays Are Here!
What does that mean for your business? At this point, we are well into the 4th quarter and you may have already noticed it’s getting harder to get a hold of clients or simply complete a sale. This is because the holidays are all about family; this is just as true in business. So, I […]Read More
Writing Content For Your Website
Everyone needs a website. For the small business owner, this is often a problem. You can hire someone to design and build a website, but that is like hiring someone to build you a house. It still has to be furnished. The words and images that constitute the content, that fill the pages of the […]Read More
It Don’t Mean a Thing if it Ain’t Got That Swing
(with thanks to Ella Fitzgerald) Why are some commercials awful, and others make you want to reach for your wallet? If you are in the business of selling things, you’ve got to have someone to talk to, someone who might buy your product or service. Now sometimes that is just about getting your product in […]Read More
Winter is Coming: Are You Ready?
Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan […]Read More
Should I Hire Web Designers or Build My Site Myself?
Probably the most common questions a small business owner, or a marketing director of a medium sized company, would ask when first interested in creating a new website is this: Should I save money and just build a simple site myself, or should I consider hiring Web Designers to create it for me? There’s a […]Read More
“My Website is Almost Complete, Now What?”
So, here you are. You can see the finish line; your website is almost complete. You might find yourself wondering “what’s next?” Well, that’s a great question most people don’t ask. Many assume that once a website is complete, they can set it and forget it. However, that couldn’t be further from the truth. We […]Read More
Does Your Business Truly Revolve Around Your Customers?
There’s no excure for not having exceptional customer service. This is even more true for marketing agencies. As several recent studies have shown, the more you revolve around what your customer actually expects the more loyalty and business you gain in return. Have you noticed a decrease in customer retention and loyalty lately? Have prospective […]Read More
Cutting Through The Noise
“Noise” isn’t just sound, it is anything that interferes with your communication. If you imagine trying to shout your marketing message in a crowded room where everyone is talking loudly, you’ll get the idea. That happens with all communication media, whether its magazine ads, online search, bus ads, TV commercials, sky writing, direct mail, or […]Read More
Consistency is Key
In marketing, consistency is key. This holds true whether it’s your branding or messaging. Keeping up your efforts is probably one of the hardest aspects of marketing, simply because there are always seemingly more immediate things in need of your attention. Even as I am writing this blog post, I have a to-do list a […]Read More
TALK TO THEM
Want more business? Don’t have a marketing department? Don’t know much about marketing? You’ve got a problem. The vast majority of marketing solutions that appear daily on your doorstep (phone calls, emails, etc.) – are either scams, someone’s incompetent idea, or they just aren’t going to work for your business. I could glibly tell you […]Read More
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