September 21st, 2016 by

It Don’t Mean a Thing if it Ain’t Got That Swing

(with thanks to Ella Fitzgerald) Why are some commercials awful, and others make you want to reach for your wallet? If you are in the business of selling things, you’ve got to have someone to talk to, someone who might buy your product or service. Now sometimes that is just about getting your product in […]

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September 18th, 2015 by

Facebook is Not Building a Dislike Button

The power of a title can light the internet on fire. News came out recently of Facebook’s decision to work on a dislike button, a feature Facebook users have been requesting for a while now, and the internet went bonkers. Some rejoiced and some were staunchly against the decision. Some were excited that they could […]

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August 26th, 2011 by

Steve Jobs Steps Down

Steve Jobs has stepped down from running the show at Apple. He didn’t explain why, but the assumption is his health is deteriorating and there is no expectation it is going to get better. In short, that he is dying. The articles about this read like obituaries which is surely a bit premature. It is […]

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January 10th, 2010 by

Giants of Marketing: P.T. Barnum

My current reading is “Twenty Ads That Shook The World,” the first chapter of which is about P.T.Barnum. Coincidentally, I went to the circus last night. Barnum never said “There’s a sucker born every minute” but he DID invent the slogan “The Greatest Show on Earth”. More than 150 years later, Ringling Bros. and Barnum […]

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December 19th, 2009 by

Giants of Marketing: Claude C Hopkins

When you see grocery store coupons, when your receive a direct mail promotion, when anyway talks about measuring results in marketing, the promotion of benefits over features, the use of preemptive positioning – homage is being paid to Claude C. Hopkins. He either invented or developed to a science each of these. Born in 1866, […]

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December 9th, 2009 by

Giants of Marketing

Marketing has a history. I mean, it wasn’t suddenly invented in 1997. Or 1957. Over the last 150 years, there have been great marketers. Claude Hopkins, David Ogilvy, Al Ries, many others. Some of them are even still alive. My point is that great marketing is not just a matter of a great idea. There […]

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About 1305

thirteen05 creative is a marketing, web and design studio born and raised in Tampa, Florida specializing in Website Design / Development and Internet Marketing. We are creative professionals and experts in our industry; we are designers, artists, copywriters and programmers as well as business men and women.