Machine Learning: How Will it Change SEO?
Machine learning is on the rise, and thinking about how it relates to SEO can be intimidating. In fact, depending on your approach to SEO, thinking about the impact of machine learning on the practice could be a little stressful. Those who have aggressively implemented a strong content marketing strategy may have less to worry […]Read More
Don’t Pass on These Off-Page SEO Strategies
I’ve said it before and I’ll say it again; your online reputation is everything. That’s why it’s imperative that you do everything in your power to prevent irreparable damage. You might be thinking to yourself, “But where does it stop? What lengths must I go to keep my businesses reputation clean?” Well, the answer is […]Read More
Why You Should Be Protecting Your Online Reputation
Before the internet took over, local businesses survived by word of mouth; one person would recommend their service to another, and so on. These days, the internet has largely taken the place of those friendly recommendations. Though, unfortunately, a lot of small business owners overlook the power of online reviews. When’s the last time you […]Read More
The Fine Line Between Innovation and Function
Life is an ongoing balancing act; one does not want to indulge in too much of one thing while neglecting another. A common saying is: Everything in moderation, including moderation. Great websites are also a balancing act. Among many others, one of these balances comes with the usability and originality of a website. Here, we’ll […]Read More
Link Building: Where should you start?
In my previous post, we explored backlinks and whether or not they were still relevant (if you missed it, you can find it here). Now it’s time to roll up our sleeves and get to work. The idea of campaigning for links can seem overwhelming, especially since we don’t want to take any shortcuts here. […]Read More
Writing Content For Your Website
Everyone needs a website. For the small business owner, this is often a problem. You can hire someone to design and build a website, but that is like hiring someone to build you a house. It still has to be furnished. The words and images that constitute the content, that fill the pages of the […]Read More
Winter is Coming: Are You Ready?
Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan […]Read More
Should I Hire Web Designers or Build My Site Myself?
Probably the most common questions a small business owner, or a marketing director of a medium sized company, would ask when first interested in creating a new website is this: Should I save money and just build a simple site myself, or should I consider hiring Web Designers to create it for me? There’s a […]Read More
“My Website is Almost Complete, Now What?”
So, here you are. You can see the finish line; your website is almost complete. You might find yourself wondering “what’s next?” Well, that’s a great question most people don’t ask. Many assume that once a website is complete, they can set it and forget it. However, that couldn’t be further from the truth. We […]Read More
Are You a Wolf or a Sheep?
They say imitation is the sincerest form of flattery, I call malarkey on that. I feel imitation is just a lack of imagination and fails to make you stand out. You went into business because you believed you were better than your competitors, right? So why not blaze your own trail in your marketing as […]Read More
Cutting Through The Noise
“Noise” isn’t just sound, it is anything that interferes with your communication. If you imagine trying to shout your marketing message in a crowded room where everyone is talking loudly, you’ll get the idea. That happens with all communication media, whether its magazine ads, online search, bus ads, TV commercials, sky writing, direct mail, or […]Read More
Are You Targeting Your Ideal Customer?
One of the most consistent and important Marketing concepts that I’ve learned over the years is this; no matter how hard you try in your Marketing Analysis and Strategy, you’ll never be able to successfully appeal to everyone, all at once, all the time. While this may place a pessimistic emphasis on effective Marketing, it […]Read More
Consistency is Key
In marketing, consistency is key. This holds true whether it’s your branding or messaging. Keeping up your efforts is probably one of the hardest aspects of marketing, simply because there are always seemingly more immediate things in need of your attention. Even as I am writing this blog post, I have a to-do list a […]Read More
What Will You Accomplish in 2016?
Goals are probably the most important part in planning for the future. Without them you are just floating along with no direction. Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” I feel nothing could be closer to the truth. With the New Year right around the corner, comes a […]Read More
The Art of Impulse Purchases
Many human actions are done on impulse – a feeling that drives you to make decisions without further thought or delay. This notion is the driving force behind impulse purchases, which is defined as the unplanned decision to buy a product or service, made just before a purchase. It’s no secret that marketers have found […]Read More
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