Building SEO Strategies for Lasting Impact
When it comes to creating a marketing strategy and beginning to implement specific tactics, having a proper plan of action in place is everything. You need to make sure this plan will help you achieve your main goals for the site, along with aligning with other people’s (your partners, co-workers, etc.) goals for the site. […]Read More
Don’t Pass on These Off-Page SEO Strategies
I’ve said it before and I’ll say it again; your online reputation is everything. That’s why it’s imperative that you do everything in your power to prevent irreparable damage. You might be thinking to yourself, “But where does it stop? What lengths must I go to keep my businesses reputation clean?” Well, the answer is […]Read More
Link Building: Where should you start?
In my previous post, we explored backlinks and whether or not they were still relevant (if you missed it, you can find it here). Now it’s time to roll up our sleeves and get to work. The idea of campaigning for links can seem overwhelming, especially since we don’t want to take any shortcuts here. […]Read More
Backlinks: Are they still a big deal?
Let’s just cut to the chase; according to massive amounts of research done by industry experts, backlinks still have a LOT of influence on your site’s ability to rank organically. But, we should also point out that not all links are created equal AND that links alone will not get you on the first page […]Read More
Are You Keeping it Fresh?
Content is king when it comes to SEO. What do I mean by this? Well, put quite simply, if there is one ranking factor to pay attention to, its content. This means that if you want to beat out your competitors on Google, you need to be blogging and adding high quality relevant content to […]Read More
Winter is Coming: Are You Ready?
Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan […]Read More
Must-Haves When Launching A New Website
Websites take a lot of work to build from scratch. The last thing you want is to launch a brand spankin’ new website that you toiled over for hours only to miss some simple but important things. Things that could completely ruin your search rankings or website experience. Even if you are not a website […]Read More
Should I Hire Web Designers or Build My Site Myself?
Probably the most common questions a small business owner, or a marketing director of a medium sized company, would ask when first interested in creating a new website is this: Should I save money and just build a simple site myself, or should I consider hiring Web Designers to create it for me? There’s a […]Read More
“My Website is Almost Complete, Now What?”
So, here you are. You can see the finish line; your website is almost complete. You might find yourself wondering “what’s next?” Well, that’s a great question most people don’t ask. Many assume that once a website is complete, they can set it and forget it. However, that couldn’t be further from the truth. We […]Read More
You Should be Using YouTube as Marketing Tool – Here’s Why
By now, you’re probably used to the ever changing world of the internet. With a platform so flexible, it’s easier for marketers to find new angles to take advantage of. Now, keep in mind, using YouTube as a marketing tool is nothing new. Though, it’s no surprise that many small businesses are failing to utilize […]Read More
What is Google’s RankBrain?
In a recent announcement, Google revealed that their new machine learning program, known as RankBrain, is now the third most important ranking factor. In other words, this is now one of the most important factors that Google uses to determine how high your page should rank. This new addition has been up and running for […]Read More
Google’s Local Shakeup: Give a Little, Take a Lot
At the end of March, Google launched an initiative to increase the amount of businesses online through a campaign called “Let’s Put Our Cities on the Map”. The campaign focused on increasing the amount of local listings for 30,000 cities, therefore helping stimulate the local economies, and put the onus on the business owner to […]Read More
Why I Am Ditching Google for DuckDuckGo
Yes, it sounds like insanity, a digital marketer, SEO specialist and reveler of the Web 2.0 zeitgeist ditching the albatross of search engines for…a duck? Of course, I’m ditching Google’s search engine on a purely personal level because if I ignored Google on a professional level, I’d be completely useless at my duties. That is […]Read More
Google is Closing the Doorway
Not only is Google shelling out a mobile-friendly algorithm this month, they are also pushing out a doorway algorithm. You might be asking, “Why is Google getting into the interior design business?” A doorway, in the wide world of the internet, is a page that focuses specifically on a keyword or location purely to rank […]Read More
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