With many clients in many industries, we can see the state of the economy reflected in common patterns of traffic volume and other statistics we monitor.
Last fall we predicted recovery starting in earnest at start of 2011. We also said it would be a more brisk recovery than most were predicting, but still long and slow, and that it would be spotty (industry to industry).
All of those predictions have proven true. Most recently we see the relatively fast start for the year tailing off. A lot of people who were starting to shake loose some $ for marketing initiatives are now having second thoughts.
A lot of companies would like to get something going but are still having cash flow issues. And that is an issue that ripples through an economy. If Joe is slow paying Bill, there’s a good chance Bill will be slow paying Bob.
Economic statistics news is a mixed bag as well.
The answer as always remains being smart with your money and DON’T stop marketing. At the end of this there’ll be two kinds of companies – the Quick and the Dead.
Economy Update
