Every year, companies from small home-based businesses to the largest Fortune 500 multi-national corporations are shifting more and more of their marketing budgets to Internet marketing.
The simple reason is this: more and more, that is where prospective customers are looking.
Our Internet Marketing program covers every aspect necessary to achieve success online – from improved search engine rankings, through making sure that visitors to your site stick on your site and can easily take action to contact you or make a purchase.
SEARCH ENGINE OPTIMIZATION: THE OL’ BREAD AND BUTTER
The organic SEO listings are free and are the result of Google’s analysis that first, your site is on the subject of what is being searched for. How important Google’s algorithms rate a page then determine how high up in the rankings your page shows up.
CONTENT OPTIMIZATION AND MARKETING: KING OF THE INTERNET CASTLE
Sure, you can get someone to your page, but what if you don’t have anything interesting to say? Or worse, what if what you’re saying has nothing to do with why someone clicked on your page?
PAY-PER-CLICK: APPEAR IN SEARCHES INSTANTLY
With “pay per click” or “cost per click” ads, your ad starts showing up in searches within 15 minutes. You pay a certain amount, which you determine, each time someone clicks on your ad that takes them to your website.
Many effective Internet marketing strategies use a combination of pay-per-click and natural SEO. The same information is needed to effectively market both ways – starting with research. And while organic rankings are free, it takes a while to achieve high rankings.
LOCAL SEO: SOLIDIFY YOUR BRICK AND MORTAR
Local Listings are another important method of Internet Marketing for many companies. These are listings on search engines and local directories like Yelp , their version of an on-line Yellow Pages for companies offering goods or services which people will be looking for locally (as opposed to the types of things where people don’t care where you are). Google and the other search engines have their own specific set of rules on ranking local listings.
THE VISITOR EXPERIENCE: BE A GENEROUS HOST
Many industries have websites that feature listings of businesses specific to that industry. These can be an important source of business. If you’re clever What happens once someone DOES arrive on your website? Does it do everything possible to nurture interest and build confidence? Or does it blow the visitor off with confusing navigation, failure to answer their questions or other errors nine out of ten websites make?
Does your website make it easy for visitors to contact you?
Uniquely, our Internet Marketing program uses sophisticated web analytics to track what happens to visitors and then takes corrective action to improve the percentage of prospective customers who stay on your site and eventually contact you or purchase online.
EMAIL MARKETING: STAY IN TOUCH WITH PROSPECTS AND CUSTOMERS
Email marketing is amongst the most effective methods of advertising – if it is done right. There is a great deal of know-how to doing it right, but we have the experience and know-how to design, send and capitalize on your email marketing strategy.
EVERYONE IS DIFFERENT: TAILOR MADE STRATEGIES
Not every business is going to need a local listing or utilize email marketing. There are endless factors of how a business can take advantage of our Internet Marketing program. Our first step is to figure out exactly what you do need and what you won’t need, a strategy that remains fluid throughout the process.