Copywriting for websites has evolved over the years and has become something of an art form. In the olden days of search engine optimization, copy was overstuffed with keywords and locations in a desperate attempt to rank for every single keyword one could think of. Google eventually started to take a more proactive attempt at making websites more accountable for the content that was published through updated algorithms and has continued to do so.
These days, web content creation is more than just writing down words that you think people are typing into search engines. Quality copy is informative, interesting and unique to your business. Your website should operate as a virtual front desk for prospective customers. And just because you have a couple good pages of content doesn’t mean you’re going to be at the top forever. Updated content is very important to maintain a solid web presence and creating evergreen content, or content that is relevant over a large span of time, can solidify you as an informative and knowledgeable leader in your industry.
Unfortunately, it’s never as easy as just writing down what you know. Knowing your industry, you might know the answers to the questions that your customers ask, which is great, but you might not be able to put them in an attractive and easy to read package. And even at that point, you need to be able to write content that is optimized for Google and other major search engines.
We know how to combine industry research, search engine optimization and succinct writing skills to create quality and effective content for the web.
