Author Archives: David

Why Custom Functionality Can Take So Long to Implement

Sites these days are getting more advanced by the day. You see it all around you, what a website can do these days is mind boggling. Not only how a site functions, but also what the site functions on… desktop computers, tablets, smartphones, and everything in between. With so many current options to choose from,… Read More »

When In Doubt, Simplify

We often see clients with grand ideas and aspirations to create the world’s most interesting website. They dream of flashy animations, hover effects, on-scroll load states, dynamic CTA features, fancy flipping dodads, and occasionally a bouncing elf or 2. In effect, the dream of brining Willy Wonka’s factory to the digital space and letting the… Read More »

Choosing A WordPress Theme

In previous blogs, we’ve covered what a WordPress theme is, and today we’ll be walking through the process of actually picking the theme, the dos, the don’ts, and the “yebuts.” In case you aren’t aware, a “yebut” is a term used for anything in a conversation following the phrase “yea, but…” With that in mind,… Read More »

Why Being Timely Can Change Your Profit Margin

Does your business suffer from inefficiencies? If the answer isn’t yes, you’re kidding yourself. No business on earth operates at 100% efficiency, 100% of the time. The good news is, if your business functions can improve, so can your bottom line, which means more money in your pocket. You might be thinking to yourself, “Ok,… Read More »

Aspect ratio… what is it, what uses it, and why does it matter?

What is it? The ratio of the width to the height of an image or screen. In layman’s term, It’s length by width. Carpenters dating back to the stone age have been using aspect ratio without knowing it. Kindergartners know aspect ratio, because they know the difference between a square and a rectangle. The rectangle… Read More »

What’s a WordPress Theme, Anyway?

The overwhelming amount of technology we, as a collective people, encounter on a day-to-day basis is staggering. The grocery store has more payment methods than I can remember. We can’t even take a Sunday drive without maneuvering through 87 buttons and settings in the car… radio, windows, seat position, a/c, traction control, eco-mode, and on… Read More »

To CRM, or not to CRM?

The subject of using a CRM comes up quite frequently when discussing the construction of a website. For those of you who aren’t aware, CRM stands for Customer Relationship Management or Customer Resource Management. In layman’s terms, this simply means how you communicate with your customer list or how you manage your customer list. When… Read More »

Relearning An Old Skill

Skills come and go like the planets around the sun. They’re right in front of us easily observed for a time, perhaps a long time, and before you know it, they’re out of sight and out of mind. Just as the planets do, we never fully forget the skill, but time passes and our accuracy… Read More »