Author Archives: David

When In Doubt, Simplify

We often see clients with grand ideas and aspirations to create the world’s most interesting website. They dream of flashy animations, hover effects, on-scroll load states, dynamic CTA features, fancy flipping dodads, and occasionally a bouncing elf or 2. In effect, the dream of brining Willy Wonka’s factory to the digital space and letting the… Read More »

Choosing A WordPress Theme

In previous blogs, we’ve covered what a WordPress theme is, and today we’ll be walking through the process of actually picking the theme, the dos, the don’ts, and the “yebuts.” In case you aren’t aware, a “yebut” is a term used for anything in a conversation following the phrase “yea, but…” With that in mind,… Read More »

What’s a WordPress Theme, Anyway?

The overwhelming amount of technology we, as a collective people, encounter on a day-to-day basis is staggering. The grocery store has more payment methods than I can remember. We can’t even take a Sunday drive without maneuvering through 87 buttons and settings in the car… radio, windows, seat position, a/c, traction control, eco-mode, and on… Read More »

To CRM, or not to CRM?

The subject of using a CRM comes up quite frequently when discussing the construction of a website. For those of you who aren’t aware, CRM stands for Customer Relationship Management or Customer Resource Management. In layman’s terms, this simply means how you communicate with your customer list or how you manage your customer list. When… Read More »

Relearning An Old Skill

Skills come and go like the planets around the sun. They’re right in front of us easily observed for a time, perhaps a long time, and before you know it, they’re out of sight and out of mind. Just as the planets do, we never fully forget the skill, but time passes and our accuracy… Read More »