Author Archives: Rich

THE NEED FOR SPEED

The line made famous by Tom Cruise and Anthony Edwards, in the original Top Gun movie: “We have the need… the need for speed” very much applies to websites. Did you know that after more than 20 years of secretiveness, Google in the last year revealed what the top 3 ranking factors are? They are… Read More »

Google Ads

As I said in my last blog, “unbranded organic searches” is the holy grail of marketing for many businesses. That’s people finding you through search, who have never heard of you. They are looking for what you do or sell or offer. Or the solution to the problem you solve. There are many situations where… Read More »

LOCAL, STATE OR REGIONAL, NATIONAL

For a large number of businesses, “unbranded organic traffic” is the holy grail of marketing. This means visitors to your website found it, not by searching for your company name, but by searching for descriptive terms such as “Tampa lawyer” or “industrial cleaners near me.” That comes from search engine rankings. If you can get… Read More »

Reviews

Reviews are not a new invention. I’m sure if you translated Greek scrolls you’d find “Socrates really wows them when he speaks. Highly recommended!” There are reasons why reviews are a timeless route to more business. THIRD-PARTY ENDORSEMENTS Excuse me if I’m doing this at an idiot-simple level. The most important things are simple. Reviews… Read More »

THE REST OF THE CHECKOUT PROCESS

Talking about the online store checkout process. There’s a lot to know. Last week we got as far as displaying the basket contents. Now the rubber meets the road. The last few yards, where you are going to lose 90% of those you lose. This is where there is no substitute for getting inside the… Read More »

THE CHECKOUT PROCESS

If you have or are thinking about developing an online store, you should know just how important the checkout process is. Most orders put into shopping carts are never completed. The order is abandoned somewhere during the process before the visitor becomes a customer and actually pays. In some stores, it is so bad that… Read More »

Online Store Rules

Do YOU have an online store? E-commerce has been growing steadily for years, but thanks to the pandemic, online sales have gone straight up and vertical – up 50% in the second quarter of this year and completely shattering last Christmas’s record online season. It is universally expected that this trend will continue. Maybe, if… Read More »

The User Experience

What is called “The User Experience” is immensely important in marketing. Companies with larger marketing staffs often have someone who works on nothing else. What is it?  This is the experience someone has when they use your website or another marketing item. Like any experience, it can be good or bad, boring or exciting, enlightening,… Read More »

Focus – Not Hocus-Pocus

There are a lot of very clever people trying to sell you marketing services. After all, they are marketers and marketers market. First and foremost, they market themselves. Why do people so often purchase great-sounding marketing services only to be severely disappointed? A good portion of this is hocus-pocus. They don’t really know what they… Read More »

What They Want

Let’s reduce marketing to a very simple formula: Find out what people want. Let them know you’ve got it. There really isn’t much more to it than that. Of course, you have to know who “they” are, and you have to work out how to communicate so they get the message. But from this grand… Read More »

Effective Websites

Once, in ancient times, 20 years ago, no one knew what made for an effective website. Tens of millions of websites later, a great deal is known about what makes a website good or bad. There’s tons of room for creativity. Your website doesn’t have to look like everyone else’s. But there are many definite… Read More »

THE GOOD, THE CHEAP, AND THE UGLY

All website developers are not the same. “Sure”, you say. “Tell me something I don’t know.” How about this: You probably don’t know just how different they are – and why this matters to you. This article could also be called “How to waste money and not get what you wanted in a website.” Read… Read More »

IF WEBSITES WERE CARS

I love metaphors.  A great way to explain the unfamiliar is by referring to the familiar. So, just imagine the following scenario: Suppose you wanted to buy a car (website). Now suppose that there was no such thing as makes or models. Every car was unique. There was no such thing as Blue Book pricing.… Read More »

The Economy Is Recovering

The economy is recovering. There I go again, sticking my neck out. Of course, every single statistic imaginable shows this to be true, but who am I? Now I’ve written a few times over the last several months on a note of optimism. I’ve been encouraging you, my fellow business owners.  First of all, DO… Read More »

The Marketing Funnel

A “funnel” is a definite, step-by-step progression towards some end goal. Many people are familiar with the idea of a sales funnel. It’s called a funnel for two reasons: You are funneling prospects towards a sale. Like a physical funnel, it narrows towards the bottom. In short, you don’t close every prospect. There’s also such… Read More »