Author Archives: Shawn

ADA Compliance

ADA compliant websites has become a huge topic recently and if yours isn’t complaint you could be opening up your business to a whole host of problems. There has been a recent rash of lawsuits against websites that are not ADA compliant. If a suit is brought against your business, it could be catastrophic.  … Read More »

When should I redo my website?

Websites in many ways are like cars. They need regular maintenance to stay running in tip top shape. However, inevitably one day you will need a new one. Your plugins keep breaking the site or updating the theme breaks the CSS all the time. Or the look is just outdated. So when is it time… Read More »

Launch now or wait?

Launch now or wait? This is a question many a client ponders when we are building a new website for them. The scenario goes like this, you’re having a new website built and the company building it is almost done, but you haven’t gotten all the content together. What should you do? Well, the first… Read More »

The Secret to Creating a Well-Designed Website

What do most award-winning websites have in common? Is it a logo? Is it a certain color scheme? Is it a certain font family? What if I told you it was none of those things? In fact, the number one thing that makes for a stunning web design is GOOD PHOTOGRAPHY. It goes back to… Read More »

Do You Need Website Maintenance, or Nah?

The phrase “a website is never complete” couldn’t be closer to the truth, especially today. Besides the fact that you should be constantly adding and updating the content on your site, you should also be actively performing maintenance on your website. Especially if you have a content management system like WordPress, Kentico, Magento or one… Read More »

To Blog or Not to Blog

That is the question, isn’t it? Clearly if you are reading this you know my answer. I often find myself struggling to find a topic to write about when my turn comes around in our rotation. There is always something that seems more important and needs my attention. So inevitably I begin to wonder is… Read More »

Are You Down With HTTPS?

Do you remember a few years ago when we had Mobilegeddon? That was when Google started penalizing websites in mobile search that weren’t mobile friendly. Well, now secure-geddon is upon us. Google has decided it’s time to secure the internet and, in doing so, all websites are being required to go HTTPS or face the… Read More »

Are Printed Materials Still Important?

Ten years ago, quality print materials were the best form of advertising a business could do. Nice business cards, letter head, presentation folders, pretty much anything you could leave behind when visiting a prospect was important to have. But in today’s digital landscape, do you really need to spend the money on these things? The… Read More »

Team Work Makes the Dream Work

At some point in all our lives, we have been exposed to a workplace that isn’t very team oriented. Matter of fact, I would say that is one of the largest negatives I see when I peruse Glass Door from time to time. You know the place; a big stuffy room with lots of cubicles… Read More »

How’s Your Morale?

Morale and productivity go hand and hand. If an employee is burned out by a monotonous work routine, they won’t be very productive. So what do you do to keep your employees engaged and creative? Around our office, we keep a loose and lively atmosphere. If you’ve ever had the opportunity to stop in and… Read More »

New Year, New You?

Every year around this time, people make resolutions geared toward improving themselves in the New Year. The question is, is it the right one? Setting goals is important, but this attitude I believe sets you up for failure. I bet you didn’t know that only eight percent of people succeed in or stick to their… Read More »

The Holidays Are Here!

What does that mean for your business? At this point, we are well into the 4th quarter and you may have already noticed it’s getting harder to get a hold of clients or simply complete a sale. This is because the holidays are all about family; this is just as true in business. So, I… Read More »

Are You Keeping it Fresh?

Content is king when it comes to SEO. What do I mean by this? Well, put quite simply, if there is one ranking factor to pay attention to, its content. This means that if you want to beat out your competitors on Google, you need to be blogging and adding high quality relevant content to… Read More »

“My Website is Almost Complete, Now What?”

So, here you are. You can see the finish line; your website is almost complete. You might find yourself wondering “what’s next?” Well, that’s a great question most people don’t ask. Many assume that once a website is complete, they can set it and forget it. However, that couldn’t be further from the truth. We… Read More »

It’s Time to Rethink Your Company Benefits!

Have you been wondering how you can afford to offer benefits? And how you would manage them? Well, these are all questions I just answered for myself recently – and the answers may surprise you. First, let’s start with the easy ones: paid time off, telecommuting, sick leave, etc. These are the easiest benefits to… Read More »