Author Archives: Shawn

Culture Shock: Why Company Culture Matters

Very few people realize just how important company culture is to a successful business. This largely undefined rule refers to the beliefs and behaviors that determine how a company’s employees and management interact with each other and handle outside business transactions. Often, company culture develops organically over time from the cumulative traits of the people… Read More »

Are You a Wolf or a Sheep?

They say imitation is the sincerest form of flattery, I call malarkey on that. I feel imitation is just a lack of imagination and fails to make you stand out. You went into business because you believed you were better than your competitors, right? So why not blaze your own trail in your marketing as… Read More »

Consistency is Key

In marketing, consistency is key. This holds true whether it’s your branding or messaging. Keeping up your efforts is probably one of the hardest aspects of marketing, simply because there are always seemingly more immediate things in need of your attention. Even as I am writing this blog post, I have a to-do list a… Read More »

What Will You Accomplish in 2016?

Goals are probably the most important part in planning for the future. Without them you are just floating along with no direction. Benjamin Franklin once said, “If you fail to plan, you are planning to fail.” I feel nothing could be closer to the truth. With the New Year right around the corner, comes a… Read More »

In The Digital World You Get What You Pay For

Like everything in life, you get what you pay for when it comes to web services. Think of your website like a car for a second; what kind of car do you want representing you? I bet you didn’t say that $500 71 Ford Pinto you saw for sale on that sketchy used car lot.… Read More »

Penguin 3.0 is here, but what does that mean to your business?

Yep- another algorithm update. The penguin algorithm was officially released in April of 2012 and has seen numerous updates since. It was released to work with the Panda Algorithm which rewarded sites with a good user experience and penalized sites with a poor one. Penguin goes after sites using “Black Hat” SEO techniques. It penalizes… Read More »