That is the question, isn’t it? Clearly if you are reading this you know my answer. I often find myself struggling to find a topic to write about when my turn comes around in our rotation. There is always something that seems more important and needs my attention. So inevitably I begin to wonder is this important? Does it even matter? Will it help my SEO?
Well the answer is, unequivocally, YES!!!!! Blogging helps everything! It helps your rankings by adding fresh relevant content to your site. Blogging allows you to strut your stuff a little bit as well. It’s a great opportunity to show clients and prospects alike you know what you are talking about. It’s one of the easiest ways to differentiate yourself from the competition. Now that doesn’t mean that every blog post always has to be about what your company does. I have written quite a few related to Human Resources topics as well as company morale. Just make sure that most of them are related to your business.
In today’s SEO climate, content is king! Guess what? Blogging is a great way to add content to your site on a regular basis. Thus, helping you improve your overall rankings and visibility. Think about it, a blog a week is 52 new pages of content a year, and that starts to add up fast. I know we have a few blog posts that rank on topics we have discussed in the past. So, there is no reason you can’t achieve the same results using your blog.
I suggest making a calendar and sticking to it as well as taking turns with other employees. We have a seven-week rotation here, so it’s not that difficult for our team to keep up with. I suggest trying something similar at your company. I know blogging can be a tough thing to stick to, but you will eventually reap the rewards from a well-crafted blog. Heck I send blog posts to prospects all time that are relevant to their particular project. Again, this allows us to show off our knowledge to build confidence and close a sale easier.
I know how hard it can be, especially if you are not the strongest writer. But you know what? Once you get a few under your belt, you will be surprised at how easy it becomes. There are so many benefits to it that you can’t afford not to be blogging. So, in conclusion, start making time to blog – yesterday!