When it comes to creating a marketing strategy and beginning to implement specific tactics, having a proper plan of action in place is everything. You need to make sure this plan will help you achieve your main goals for the site, along with aligning with other people’s (your partners, co-workers, etc.) goals for the site.… Read More »
Emails are our go-to for most of our written, professional digital communication – and for good reason. It’s the most widely used format where just about everybody uses it one way or another. It’s easy to default to this form vs calling because, simply, a call is just not in the cards at that very… Read More »
Let’s face it – Passwords rule our everyday lives. Whether it’s business or personal we use vast amounts of digital tools that help us navigate our faced-paced technological world. Most of these tools require us to verify that it’s ours to use, and that means setting up passwords that we’re supposed to remember often. If… Read More »
Net Neutrality: a topic that has been discussed frequently in the past year. To preface this topic, Net neutrality (also known as Open Internet) is a product of the Federal Communications Commission (FCC). It was “adopted on February 26, 2015 and are designed to protect free expression and innovation on the Internet and promote invest… Read More »
Ten years ago, quality print materials were the best form of advertising a business could do. Nice business cards, letter head, presentation folders, pretty much anything you could leave behind when visiting a prospect was important to have. But in today’s digital landscape, do you really need to spend the money on these things? The… Read More »
Here at thirteen05 creative, we are in the business of marketing. A website in nearly every case is a marketing tool. It isn’t just a pretty face. Yes, a website has to look good and work right. That is so it can do its job. The purpose of marketing is to create want and sell… Read More »
Lately, there has been a lot of talk among web advertisers about Google Chrome’s new built-in ad-block feature that’s about to come out. Not long ago, the Wall Street Journal released an article revealing Google’s new plans. This is a pretty big announcement since Chrome is a widely used internet browser. Net Market Share reports… Read More »
Whether you have a simple, basic website that acts a “digital brochure and business card” or a fully designed, highly functional website that’s multi-faceted in its capabilities, site load speeds should be a constant concern. Even Google has said that recent data shows “40% of consumers will leave a page that takes longer than three… Read More »
At some point in all our lives, we have been exposed to a workplace that isn’t very team oriented. Matter of fact, I would say that is one of the largest negatives I see when I peruse Glass Door from time to time. You know the place; a big stuffy room with lots of cubicles… Read More »
Before the internet took over, local businesses survived by word of mouth; one person would recommend their service to another, and so on. These days, the internet has largely taken the place of those friendly recommendations. Though, unfortunately, a lot of small business owners overlook the power of online reviews. When’s the last time you… Read More »
Life is an ongoing balancing act; one does not want to indulge in too much of one thing while neglecting another. A common saying is: Everything in moderation, including moderation. Great websites are also a balancing act. Among many others, one of these balances comes with the usability and originality of a website. Here, we’ll… Read More »
Morale and productivity go hand and hand. If an employee is burned out by a monotonous work routine, they won’t be very productive. So what do you do to keep your employees engaged and creative? Around our office, we keep a loose and lively atmosphere. If you’ve ever had the opportunity to stop in and… Read More »
Here’s a piece of marketing wisdom I think you’ll find useful. I do believe this is my own original discovery. In every aspect of marketing, you want to be different. If you look and sound the same as your competitors or everyone else, you don’t stand out. You won’t get noticed and it is almost… Read More »
It’s not always easy to tell, but the proof is always in the pudding. You may have taken a wrong turn somewhere, followed a recommendation that led you down the wrong path. Or, and this is the real kicker, maybe you paid someone to do SEO for you, only for them to completely botch your… Read More »
3 Reasons Why it May Be a Bad Choice Services provided by companies that provide templated, cookie-cutter website builder tools (like Squarespace or Wix) certainly can “get the job done” if the goal is to put a simple website up without much thought. However, getting the job done doesn’t always it will be done well,… Read More »
