What is Google’s RankBrain?

In a recent announcement, Google revealed that their new machine learning program, known as RankBrain, is now the third most important ranking factor. In other words, this is now one of the most important factors that Google uses to determine how high your page should rank. This new addition has been up and running for… Read More »

Google’s Local Shakeup: Give a Little, Take a Lot

At the end of March, Google launched an initiative to increase the amount of businesses online through a campaign called “Let’s Put Our Cities on the Map”. The campaign focused on increasing the amount of local listings for 30,000 cities, therefore helping stimulate the local economies, and put the onus on the business owner to… Read More »

Why I Am Ditching Google for DuckDuckGo

Yes, it sounds like insanity, a digital marketer, SEO specialist and reveler of the Web 2.0 zeitgeist ditching the albatross of search engines for…a duck? Of course, I’m ditching Google’s search engine on a purely personal level because if I ignored Google on a professional level, I’d be completely useless at my duties. That is… Read More »