With Google’s Display Network reaching over 2 million websites, Display Ads travel far!
Display advertising is a great way to grow your brand’s awareness online. Unlike text-based ads, display advertising relies on images, audio and video to communicate a message. Display advertisements are shown whenever your target audience is browsing the internet rather than searching for your product or service, which is why these ads are commonly known as banner ads. We spend much more time surfing the web than specifically searching for a service, so it’s important to keep your business in front of your target audience as much as possible.
Which format is right for you?
Because display ads come in so many different forms (banner ads, rich media, pop ups), you can be more creative in the style and format of your advertisement. From flashy gifs to serious videos, or more unimposing images, the possibilities are vast. However, choosing which format works for a business can prove to be frustrating for many business owners. It’s essential to consider how the consumer will view your ad when they see it.
Visually overwhelming and interruptive ads have earned a bad reputation for display advertisements as spammy nuisances, so that is an obstacle your ad needs to overcome in catching the consumer’s eye without making them want to turn the ad blocker on. Experimentation is key in finding which ad type will work best for you, but here at thirteen05 creative, we’ve already done the leg work and with our years of experience can create the right display ads for you to grow your brand’s awareness and get results.
Additionally, using Google’s expansive Display Network, we match your ads up with relevant websites and apps based on keywords and targeting preferences. Measuring your ad success is also pretty straightforward. Using display advertising analytics, we can track the number of clicks, impressions, and conversions in real time, and give you an idea of what is resonating with consumers.
Call or email us today to learn more about how we can help you improve your Return on Investment (ROI) and accelerate your business.
