We love video content. Whether it’s the latest viral craze on facebook or watching cat videos on YouTube, people can’t get enough video content in their lives. Combine our seemingly insatiable appetite for video with the rise of digital media on multiple sophisticated devices and you’ve got a huge new market of customers in an ideal position for advertisers.
Video advertising is ideal for many advertisers because it is especially inexpensive to make and post on the web. Most YouTube ads and videos, for example, can be professionally produced and broadcasted at a far lower cost than traditional television commercials, plus rules and restrictions on content aren’t as strict online as it is on TV.
You’ve only got the viewer’s attention for a short time so you want to make it count and inspire them to take action. Here are some things to consider:
Find the perfect length for your video. Figuring out how long your video should be in order to convey what you need to convey most effectively takes research. Is a user more likely to watch longer videos on desktops than on cellphones, or vice versa? How can you grab a user’s attention before he or she clicks “skip ad” on YouTube? These are all things to consider but generally, keeping the video ad short and sweet is the best option.
Write a script. Whether you’re a big corporation or small business, opting for a light-hearted tone or more serious, script your message before recording it. If you don’t have the time or skill to develop a script, it’s a good idea to outsource the job to a professional.
Use humor and technical language reasonably. Using humor in your ads can be very beneficial if done properly, instantly creating some sort of bond between you and the audience. However, humor doesn’t work in every case, and the worst thing you can do is try to force your ad to be funny. Additionally, using technical language is a good way to show authority, but constant technical talk can leave your audience feeling confused or bored.
Use a call to action. Calls to action are already successfully used in blogs, banners ads, and PPC advertising, so video ads are no different. It is a great way to motivate the user to go to your website.
Be personal. It’s important to establish your business as one run by human beings and not just some faceless company. Show off your customer testimonials, show a customer using and enjoying your product or service, anything that puts a personal touch on your business will yield you better results.
At thirteen05 creative, we help you develop video ads and concepts that really show what your business is all about. We can help you convey to your audience the very core of your business in innovative, effective, and affordable ways so that users are inspired to turn a mere curiosity into a successful purchase.