Video on websites has become very commonplace. It is easy to do and very effective.
For perhaps $700 you can have a totally workable do-it-yourself setup for doing your own videos.
Of course we aren’t talking about anything fancy. But for the most common videos – testimonials or brief talks by the owner – it is totally adequate. The person being video’d isn’t moving around. The camera isn’t moving, at most it is zooming in or out some.
You don’t need a very expensive camera. $300 or less buys a digital camcorder that’ll do the job. It needs an external clip-on microphone for adequate audio.
But you must have a good tripod, and a decent set of lights. Hand-held video or poor lighting make for a disaster. But you can also buy light kits and tripods inexpensively online.
You are probably also going to want a green screen – a green background you can shoot against. This is how special effects are done. Video editing software can easily subtract the green background and insert another background of your choice. Again, you can get an inexpensive green screen online – essentially a wide roll of green construction paper.
You will want to have the video professionally edited, titled and converted to the correct format for your website, but that’s an easy and inexpensive job as well.
Consider this your encouragement to “go for it”.