Sales tend to uptick during the holiday season and there’s a plethora of ways you can capitalize on this. Offer a Sale Of Course! If you’re a B2C business, your consumers are on the look out for the best deals on presents for family and friends. So it’s worth it to have some kind of… Read More »
You are the weakest link, Goodbye! In the world of SEO, if content is King then backlinks are Queen…in a very equal kingdom where both rulers have pretty much the same importance. Search engines like Google use links to help determine how well a page should rank in their results. Search engines don’t just… Read More »
It is 2018 people! Why don’t you have an internet marketing strategy? What are you waiting for? If you are having some doubts or simply need convincing, here are a few reasons why having an internet marketing strategy and knowing what to do with it is critical for your business! 1 – DIRECTION Without a… Read More »
Sometimes, we hit an SEO rut. Especially for mature businesses, who have had SEO services for a while, it’s easy to wonder “what more could I do?” Maybe you have a site that already ranks high for relevant search terms, already has high organic traffic, and already has a high-quality PPC campaign. In short, maybe… Read More »
SERP = Search Engine Results Page – what you see on your screen after doing a search. Over the years, Google has regularly made changes to make searches more valuable and to take advantage (and sometimes to introduce) new technology. The fight to appear on that page, especially high on that page, is a battle… Read More »
You may or may not be surprised to know that research has shown that up to 90% of customers are influenced by online reviews when making purchasing decisions (since we’ve just started, let’s call this one a bonus reason!). Whether you’ve already got a set strategy in place to acquire reviews or you’re still on… Read More »
People who work on websites know this to be true; Google is always changing their policy, flipping the script on what works and what they consider to be best practice. Whatever did the trick to get your site ranking organically 2 or 3 years ago might not be serving you anymore. Wondering how you can… Read More »
When you do a search on Google, you arrive on a page displaying several kinds of information. In our industry we call these SERPs – Search Engine Results Pages. Google is constantly tinkering with these. They have several goals in mind. One of them, it turns out, is to increase their revenue. On the average… Read More »
It’s not often that we get a clear-cut answer from Google exec’s, so this week’s latest development comes as quite a surprise. Head of Search at the monster search engine confirmed that there isn’t one set of top ranking factors that apply to every search performed. In fact, depending on the searcher’s intent, what Google… Read More »
Machine learning is on the rise, and thinking about how it relates to SEO can be intimidating. In fact, depending on your approach to SEO, thinking about the impact of machine learning on the practice could be a little stressful. Those who have aggressively implemented a strong content marketing strategy may have less to worry… Read More »
Lately, there has been a lot of talk among web advertisers about Google Chrome’s new built-in ad-block feature that’s about to come out. Not long ago, the Wall Street Journal released an article revealing Google’s new plans. This is a pretty big announcement since Chrome is a widely used internet browser. Net Market Share reports… Read More »
Before the internet took over, local businesses survived by word of mouth; one person would recommend their service to another, and so on. These days, the internet has largely taken the place of those friendly recommendations. Though, unfortunately, a lot of small business owners overlook the power of online reviews. When’s the last time you… Read More »
Imagine you’re starting a new marketing project for you and your business or organization and the designers, developers, or marketers ask for the content you’d like to feature. What are you going to say next? Have you been prepared and kept an up-to-date repository of useful material that they can turn into marketing success for… Read More »
Here’s a piece of marketing wisdom I think you’ll find useful. I do believe this is my own original discovery. In every aspect of marketing, you want to be different. If you look and sound the same as your competitors or everyone else, you don’t stand out. You won’t get noticed and it is almost… Read More »
It’s not always easy to tell, but the proof is always in the pudding. You may have taken a wrong turn somewhere, followed a recommendation that led you down the wrong path. Or, and this is the real kicker, maybe you paid someone to do SEO for you, only for them to completely botch your… Read More »
