In an earlier post I talked about consistency as the hallmark of good branding.
But there are other characteristics of good branding and you need to pay attention to all of them:
1. Good branding is consistent.
2. Good branding is truthful.
3. Good branding paints a picture that is desirable.
4. Good branding is different – from competitors and ideally, from anything else out there.
5. Good branding is memorable.