Amateurs!

Amateurs is a dirty word around here. We aren’t perfect but we are professionals and try to do everything we do in a high-quality and professional manner. It is an unfortunate thing that our industry, websites and online marketing, is overrun with individuals and companies pretending to be experts.  Judging by the work they turn… Read More »

Everybody Knows You Need A Website

Everyone knows they need a website. It also needs to be a GOOD website, one that does the job you want it to do – to create the right impression on potential customers and help you get more business.  But what makes a website good or bad? One of the big problems is, so many people… Read More »

To Blog or Not to Blog

That is the question, isn’t it? Clearly if you are reading this you know my answer. I often find myself struggling to find a topic to write about when my turn comes around in our rotation. There is always something that seems more important and needs my attention. So inevitably I begin to wonder is… Read More »

To CRM, or not to CRM?

The subject of using a CRM comes up quite frequently when discussing the construction of a website. For those of you who aren’t aware, CRM stands for Customer Relationship Management or Customer Resource Management. In layman’s terms, this simply means how you communicate with your customer list or how you manage your customer list. When… Read More »

Considering Your Competition

Marketing doesn’t exist in a vacuum. It is the height of folly to try and market something without studying the environment into which you are trying to market. Your competition is a big part of that environment. There is always competition. I don’t care how unique your product is, you are at least competing for… Read More »

Know Your Market

If you need or want more new customers, just about the first thing you need to know is: who are my customers? Usually, the easiest new customers to get are the people who are a lot like the ones you already have. The reasons aren’t hard to find. If your customers are mainly 65-year-old tennis… Read More »

Meeting Demands

Here at thirteen05 creative, we are in the business of marketing. A website in nearly every case is a marketing tool. It isn’t just a pretty face. Yes, a website has to look good and work right. That is so it can do its job. The purpose of marketing is to create want and sell… Read More »

Why You Should Be Protecting Your Online Reputation

Before the internet took over, local businesses survived by word of mouth; one person would recommend their service to another, and so on. These days, the internet has largely taken the place of those friendly recommendations. Though, unfortunately, a lot of small business owners overlook the power of online reviews. When’s the last time you… Read More »

The Benefits of Consistent Content Creation

Imagine you’re starting a new marketing project for you and your business or organization and the designers, developers, or marketers ask for the content you’d like to feature. What are you going to say next? Have you been prepared and kept an up-to-date repository of useful material that they can turn into marketing success for… Read More »