If your business is waiting to be noticed, you have a problem. Probably the biggest thing business owners struggle with in getting effective marketing, is IMPACT. Marketing – any marketing – to be effective, must have an impact. Otherwise no one even notices you communicating. Like a shy child. “Oh Johnny, sorry, I didn’t see… Read More »
The current economic scene is not encouraging. Many of you read that and thought “You’re not kidding!” There’s a silver lining buried in this for many businesses. Warren Buffet is one of the wealthiest men in the world. For decades he has been an incredibly successful businessman. His famous saying: “Be Fearful When Others Are… Read More »
Actually, I’m not. I’m quite cheerful today. We use these terms all the time “good mood” and “bad mood.” Does this have anything to do with marketing? Would I be talking about it if it didn’t? The truth is, it is a subject of immense importance, that is largely ignored by marketers. This is a… Read More »
Here’s an important, but rarely used marketing term: “Brand Dissonance.” There are only 2000 references in Google. It is the all-too-common practice of doing things that conflict with each other. Result: conflicting pictures of a brand. If you are a Global Cyber-Security firm, advertising in primary colors would be an example of Brand Dissonance. Primary… Read More »
We are about to head into 2019 and I’m sure vast numbers of you are making plans for the new year. That’s a good thing. If you don’t plan the future, chances are what happens won’t be to your liking. So how to go about planning your MARKETING for 2019? If you are currently rapidly… Read More »
Sales tend to uptick during the holiday season and there’s a plethora of ways you can capitalize on this. Offer a Sale Of Course! If you’re a B2C business, your consumers are on the look out for the best deals on presents for family and friends. So it’s worth it to have some kind of… Read More »
Amateurs is a dirty word around here. We aren’t perfect but we are professionals and try to do everything we do in a high-quality and professional manner. It is an unfortunate thing that our industry, websites and online marketing, is overrun with individuals and companies pretending to be experts. Judging by the work they turn… Read More »
Everyone knows they need a website. It also needs to be a GOOD website, one that does the job you want it to do – to create the right impression on potential customers and help you get more business. But what makes a website good or bad? One of the big problems is, so many people… Read More »
The new year is here, and optimism is at its peak as everyone turns to setting goals for self-improvement. Besides personal resolutions like “exercising more” or “traveling more,” you should really think about laying out some New Year’s resolutions for your business as well. Now is the best time to reflect on your business’s progress… Read More »
That is the question, isn’t it? Clearly if you are reading this you know my answer. I often find myself struggling to find a topic to write about when my turn comes around in our rotation. There is always something that seems more important and needs my attention. So inevitably I begin to wonder is… Read More »
In a world with thousands of different companies and strategies out there to be the best it can be hard to know where to start. There are a few common practices all successful businesses follow, and one of those is mastering organization. Finding a Program that Works for You Technology plays such an important role… Read More »
The subject of using a CRM comes up quite frequently when discussing the construction of a website. For those of you who aren’t aware, CRM stands for Customer Relationship Management or Customer Resource Management. In layman’s terms, this simply means how you communicate with your customer list or how you manage your customer list. When… Read More »
Marketing doesn’t exist in a vacuum. It is the height of folly to try and market something without studying the environment into which you are trying to market. Your competition is a big part of that environment. There is always competition. I don’t care how unique your product is, you are at least competing for… Read More »
When it comes to rebranding your company, vamping up your website, or improving your SEO, we know it can make or break you. In today’s marketplace, there are very few things that are more important to your success than your online presence. But, with thousands of companies that offer web design and marketing services, how… Read More »
If you need or want more new customers, just about the first thing you need to know is: who are my customers? Usually, the easiest new customers to get are the people who are a lot like the ones you already have. The reasons aren’t hard to find. If your customers are mainly 65-year-old tennis… Read More »
