Copywriting: The Pyramid

Copywriting: The Pyramid

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There’s a principle for writing press releases that applies to a great many forms of writing.
You write in a sort of a pyramid with the point at the top or beginning.
At the start of the article, press release or whatever it is, you state all the most important points, briefly.
You then expand on these.
You get the most important things in first, least important towards the end.
That way, if someone doesn’t read the whole thing (or, in the case of a press release, if they only publish the first part of it), they at least get the most important points you were trying to get across.

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