The fastest changing environment in the history of marketing – the Internet – is also the one most loaded with B.S., smoke-and-mirrors, and overblown promises.
There’s a saying that goes all the way back to Roman times: “Caveat Emptor” – “Let the Buyer Beware.”
In these tough economic times, many people are desperately searching for solutions to preserve their living standards or to manage at all.
If you’re in that category, don’t let desperation or hope overcome your common sense:
1. If it sounds too good to be true, it is.
2. If it involves getting rich without hard work, smarts, and time, it’s a scam.
3. If you can reasonably ask the question “If this is true, how come everyone isn’t rich”? it’s a hustle.
4. If it doesn’t involve actual production of something valuable which is then sold for a fair price, stay away.
5. If it is a ground floor opportunity you need to get in on right now…. it probably won’t bear up to close inspection.
I’m not trying to burst your balloon. It is very possible to get rich on the Internet. Many thousands of people are doing so.
Unfortunately, some of them are getting rich by taking advantage of others’ gullibility.
There’s another famous saying (attributed to P.T. Barnum): “There’s a sucker born every minute.”
Don’t be one of them.