I’ve referred to this previously but it is worth punching up as its own point.
Art is an important part of marketing, but sometimes people think that’s all there is to marketing or that art is the most or only important part.
Art is an extremely important part of marketing, to a point where if the art isn’t good, the marketing will often fail.
Art can make the person stop and look. We’ve all seen commercials and ads that do that.
It can incline the person towards buying your product and service, as in a terrific looking car (or woman).
The curves may get you interested but you still want to know what’s under the hood.
Art alone doesn’t close the deal. There has to be a message there.
Great marketing USES great art to get the right message across to the right individuals in the right venue.