Incredible Claims

Incredible Claims

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It doesn’t matter how accurate a claim is, how much proof or evidence is offered to support it.
If your claim is unbelievable, it won’t be believed.
This is a point that can be surveyed. We’ve seen two claims both considered equally valuable in prospects’ eyes, but one surveyed out as believable. The other wasn’t. You could have promoted that one till you were blue in the face and the cows came home.

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