Somehow I’ve managed to never write a full post about one of the most useful Internet Marketing tricks.
If you run click ads (pay-per-click such as Google AdWords), and you get the campaign more-or-less running well, you can test different ad wordings to see what works best.
This is not just a test to get the maximum click-through-rate, but you also need to track conversions (phone calls, emails, purchases, newsletter sign-ups – whatever action you are trying to accomplish) – as that shows not just the quantity but also the quality of the traffic you generate to your website.
When you’ve worked this over and have a good response rate, with good quality, you now know the highest percentage appeal – what should be the basis of all other marketing efforts, such as appearing in ad headlines, your website home page, in sales materials, and so on.
You don’t have to do a huge spend on the click ads to work this out – you just need enough clicks to be sure it isn’t random variation that is causing the difference.
You’re welcome.