I’ve written frequently about the value of video on your website.
It isn’t just for the visitors. It can be a decided plus for search too.
For some time now, Google has been including videos in its search engine results pages. Whether it shows none, one or a few videos is going to vary wildly. But if you have videos online, Google can index them and you have at least the chance that they will show up on page one – as a possibly additional listing to the page itself. And videos are POPULAR. People love to click on them.
No surprise, Google will prefer to show videos from youTube (which they own), so make sure you put your videos up there as well as on your own website.
Name them and tag them descriptively using your search terms.
It’s not helpful in every case, and it’s not a guaranteed winner, but it can generate traffic to your site, and on occasion, it can be a big winner.
It’s worth doing. Oh yes, and fun too.