Yesterday morning, the Internet Marketing community was all abuzz over a major change in Google search: Google was displaying results as fast as you typed, without waiting for you to click.
Later yesterday, Google officially announced “Google Instant“.
Google once again leap frogs over the competition to deliver a major improvement in the search experience.
Of course, not everyone will like it, and you can turn it off. But it will mean faster search. And that continues to be of top importance to most people. How long does it take me to find what I’m looking for?
How will Bing/Yahoo respond? Stay tuned.