I had to laugh the other day when someone promoted themselves as a Flash SEO expert.
Huh?
That is what is known technically as an oxymoron. Like “cold heat” or “poor rich man”.
Flash is NOT good for SEO. It can be AWFUL if you have an all Flash site – Google can barely see your site at all.
Google has made enormous strides over the last couple of years in being able to index text inside a Flash animation.
Here’s their latest announcement of progress on this.
That being said, I just saw another example of the limitations. Instant Preview, the new search feature that lets you preview a web page before you click on the link, does not work on Flash pages.