There are a few Big Problems in marketing. One of them is getting the word out about your company, products or services.
And that is THE big problem because if you can’t do that, you can’t market. And if you CAN do it, all other marketing problems becoming a lot easier.
It is a problem for most small businesses because they don’t have the budget to just blast their way into the awareness of their prospective customers, clients or patients.
Most of us can’t afford a Superbowl TV commercial.
So how do you get the word out in a way you can afford? There are lots of answers, but the Holy Grail of answers is to Go Viral.
Go Viral. Get others to spread the word to others who spread the word to others… until your web server crashes because so many people are trying to view your website, the phones won’t stop ringing and the warehouse is in despair over keeping up with shipping.
THAT’S the problem we all want.
So….. how do you go viral? How can you do something that will catch the imagination and spread like wildfire?
I’m afraid I haven’t a lot of clues to offer on that. Except it isn’t going to be by doing the ordinary.
However, there IS something effective you can do to make it easier for the right idea to go viral.
THIS Is what social media shine at.
Facebook, Twitter, YouTube, Reddit, all the rest are capable of getting the word out like nobody’s business.
So, if you have ambitions in this direction, get familiar with these tools. Play with them. Set up your accounts. Have fun with them.
Who knows. You could be The Next Big Thing.