PAID ADVERTISING ON GOOGLE, FACEBOOK AND LINKEDIN
In addition to traditional advertising in the newspaper, on the local radio or TV station, or in your town’s penny-savers or bi-monthly papers, you may need to consider buying some ad space on the Internet. After all, that’s where your website lives, so why not advertise online with your website only a click away? Talk about convenient.
Depending on your target audience, you have several choices, but let’s talk about the Top Three: Google, Facebook and Linkedin.
Google Ads
Google Ads is an affordable form of advertising that allows you to target qualified, potential customers with your products or services. It provides your company, business, or service with an unparalleled potential customer base that is actively looking for your content, products, and services. It reaches every demographic from teens to seniors and every age in between.
Your advertising can be coded to target specific zip codes or counties and states, or it can be broadcast across the nation, depending on where your customers may come from. If updated and managed correctly, Google Ads can deliver strong ROI, helping you grow your company’s leads and sales. It provides a cost-effective way for businesses of all types and sizes and in all geographic areas to reach an unlimited targeted audience.
At thirteen05 Creative, our Google My Business certified, and tech savvy staff knows exactly how to optimize your company’s search results. It starts with headlines and content that contain a certain number of targeted keywords, phrases, and algorithms to pinpoint your market area. This greatly increases your potential for attracting new customers.
Google prioritizes ads based on keyword and geographic relevance. So, when a user goes online to do a search, they normally type in words or names of items or services they’re looking for, either near their home or across the country. Google then searches for relevant keywords and BOOM! Your company should come up…if your advertising is kept up to date and your search protocols are correctly put into place and constantly monitored.
Google Ads is one of the most popular pay-per-click (PPC) advertising platforms in the world. It has the highest click-thru-rate (CTR), which means many more people—potential customers–click on the ad than any other online service.
According to Facebook, “more than two billion people use Facebook every month”—so no matter what kind of customer you’re trying to target, you’ll find them on this social media platform.
At thirteen05 Creative, our staff can help you connect with potential customers with Facebook ads that set the right tone, deliver the best information, and clearly focus on your target audience in your target areas.
One, two or even three different ads can be created to pinpoint specific users. Our staff is not only comprised of computer software and technical experts, we also have a contingent of career marketing, branding, and advertising pros who understand how to reach users and motivate them to buy.
We can determine the message you’re trying to get across to users, then create words that affect people emotionally, that are funny, or totally business-like. We can help you understand what your best customers are searching for. What motivates them. What reactions they get from different types of advertising. Static or video ads? How big or small. How often they should run. And more.
We can help you come up with ideas for conceiving a new brand or managing your current brand. We can incorporate advertising themes that have consistent messaging across all your advertising, online and traditional. We can show you how to drive potential customers to your website, where you can then sell them your products or services.
Who does Facebook reach? Well, according to a 2022 Google study, 69% of Americans use Facebook. That means that out of the 332 million Americans in the U.S. in 2022, 54% of them have a Facebook account. 69% of them are over 18, including 77% of people ages 30-49, and 73% are ages 50 to 64. Half of those 65 and older say they use the site. What a target customer base if you know how to use it. And at thirteen05, we do!
On Linkedin, you can focus your advertising on some of the country’s largest group of influential business professionals. Smart businessmen and women who belong to Linkedin to stay informed, advance their careers, and to connect with other like-minded people of all ages, and in all professions.
According to Linkedin, this is the place where you can tap into [their] powerful audience demographics data by:
- Precisely targeting professional audiences through demographic marketing
- Zeroing in on intent, behavior, engagement, interests and more
- Reaching the LinkedIn audience involved in buying decisions
LinkedIn has 750+ million users worldwide, including over 65 million decision-makers who research, then purchase products and services for their company and its employees. Wouldn’t you like to be able to advertise directly to these people? Wouldn’t you like to be on their radar as often as possible?
We can help you connect with your exact business to business audience through LinkedIn. Our years of experience in online advertising gives us insight like no others. We know the correct keywords, the visuals to use, the gut-level headlines to publish. We understand how to reach the 40% of B2B marketers who say that “LinkedIn is the most effective channel for driving high-quality leads.”
Our thirteen05 team can help you deliver leads, overcome objections, bring your company brand awareness, and help you to convert leads to sales and potential consumers to longtime patrons. Whether it’s advertising on Google, Facebook, or LinkedIn, we have the search engine marketing (SEM) experience, the expertise, the proven track record to help you navigate these online marketing tools, publish high quality, result-delivering ads and drive users to your website to buy.
