When it comes to commerce, to a very large degree, mobile = local.
The reverse isn’t true.
Only a small percentage of browsing and purchasing online are done on mobile platforms – iPhones and other smart phones, iPads and other tablets.
That is still true when it comes to local businesses, but the percentage is MUCH higher.
Someone looking for a restaurant is much more likely to be on their cell phone, than someone looking for a new supplier of steel I-beams.
In some cases the percentage becomes more than small. That particularly is true for what is called “LBS” – Location Based Services (Facebook check-in, Google maps, etc.).
Yelp – the review / recommendatons / check-in service – reports 35% of their visits are from mobile browsers.
I’ve been saying this forever it seems, months. This is the year of mobile.