What many people know about making the Internet work, is Search Engine Rankings – appearing at the top on Google.
There are a lot of other factors and rankings are really only about 25% of it.
Here’s an article, a bit of a rant on the subject. It exaggerates greatly, but it makes a key point: top rankings for WHAT SEARCH TERM or TERMS?
It’s easy to get top rankings for terms no one is searching for.

Excuse Me While I Have a Ranking Report Rant