It’s not that I’m trying to drum up business.
It’s just I keep having the same experience over and over again.
Someone is trying to run their own click ad campaign.
We are contracted to manage their Internet Marketing. As part of the process, we review and take over managing their click ad campaign (Google AdWords, or Bing’s equivalent).
We discover that they are wasting LARGE portions of their Ad-spend (as much as 90%).
AdWords is complicated, there are all sorts of options, and default settings don’t necessarily produce good results.
If you must do it yourself:
- Start with a small spend (daily budget limit).
- Revisit the campaign every few days. Study the statistics. Think about what the numbers mean. Explore the options.
- Do the Google AdWords professional training program online. You’ll find out about all those nooks and crannies like the four different match types, Display versus Search, the different ways of specifying where geographically your ad will run, etc.
- Plan on taking months just to find out if it will be cost effective for you.
Discouraging?
Reality.
Click ad campaigns are a VALUABLE part of many Internet Marketing Programs.
They aren’t for amateurs.
Sorry to have to be the one to break it to you….
