The reason I keep writing about social, local and mobile issues is because there is so much action on them right now.
And a lot of that “action” is buzz being created by marketers. Sure a lot of it is “real” but a lot of it isn’t.
One area where it mostly ISN’T real – as we’ve repeatedly said – is in using social media to drive sales.
There’s a new study that supports that, with a great analogy:

If you go with the theory that you should market where the people are, then you should be running off to market during church services.
Buying things from retailers is maybe 10th on the list of things they want to do on Facebook.