The amount of money spent purchasing online has been increasing at a double-digit rate, year after year, even during the recession.
That is still a small percentage of all retail purchasing.
But the other part of the equation – online to offline – also has continued to increase. These are the instances where someone researches online before going in-store to make a purchase.
Now Forrester Research- certainly one of the most reputable research firms out there – is estimating that by 2014, over half of all purchases will be influenced by online research.
That’s just two years from now.
Still think your website and search rankings aren’t important?