I’ve commented before on the chasm between marketing for small businesses versus marketing for Giant Corporations.
Most marketing texts are written for Fortune 500 companies and their vendors and agencies. Not that the material in them is wrong for small businesses, but a lot of it may not apply, and sometimes, it is hilarious.
Here’s a perfect example, from “The Little Blue Book of Advertising”:

“We all have a tendency to call the most expensive or most well-known vendors.”

We do?