You’ve all seen “Break-Out Quotes” or as they are often called “Pull Quotes.”
They are the punchy excerpt from a testimonial or copy, the key quote that distills down to a few words what you want the prospective buyer to know.
You place them on the web page, brochure, postcard or other marketing piece, larger than other copy and prominently placed.
If the reader doesn’t read anything else, they’ll read the break-out quotes and at least get the basics of the message you are trying to communicate.