The general formula of marketing AIDCA has as its final step, “Ask for Action.”
A website – or any marketing item – will be much more successful if it asks for action and makes it easy for a prospect to do so.
Many people believe it is crass, rude, unethical or ineffective to say “buy now”, “call today”, or even enclose a return self-addressed envelope or offer incentives for immediate purchase. People make fund of TV direct marketing commercials “but’s that’s not all” as they offer you even one more extra if you call in the next 10 minutes.
You can have a visceral dislike for this kind of promotion, but the fact is, it works. And it doesn’t really get people to buy who didn’t want to, it just helps get them past their natural sales resistance.
The effectiveness of a website can be markedly increased by providing multiple calls to action such as information requests, newsletter sign-ups and the like.
Of course it can be overdone. But it’s FAR more common to under-do it.
A word to the wise.