Childish enthusiasm has a bad rep in the world of adults.
Yet almost everyone who has become a huge success is guilty of it.
Why else would someone try and try and try again until they succeed? And what else would make it fun to do so? “It’s not whether you win or lose but how you play the game” may be an exaggeration but it has more than a grain of truth to it.
Because very rarely does someone strike it rich on the first try. There are many stories, how It took Edison 1000 tries to come up with a practical light bulb, Abraham Lincoln lost several elections, etc. etc.
It’s true in marketing too!
It didn’t work? So what! Get another idea! Try again! Enjoy yourself!