An effective cost-per-click campaign (CPC) can help bring more traffic to your website, assist in your branding, and generate more online sales if you sell online.

Good online marketing requires a well-designed website that creates want and creates sales and is properly optimized for the search engines. In other words, it must be people-friendly (easy to navigate and functions well) and search engine friendly. With those two things in place you can now add cost-per-click campaigns to bring even more traffic and generate more sales.

We like to work with Google and Yahoo primarily. There are many other smaller search engines usually not worth messing with. Google’s Adwords is well designed for creating a good online ad campaign and testing it on a continuing basis.

There is quite a bit to know in running a good CPC campaign. You can’t just stick some ads up and hope for the best. That’s a good way to waste money.

You need to research out the best search terms for your needs, create ads that pull, continue to test your ads and monitor your keywords and the amounts you are bidding for those terms.

But if you have something worthwhile to sell (including ideas), a good website that is properly optimized for the search engines, a solid CPC campaign and some effective online PR, you could take your internet marketing out the top!