Desperation is not a good basis for marketing decisions.
In the last weeks I’ve seen many signs of desperation.
I get calls and emails from people desperately seeking ways to make money with no clear idea of what to do and no budget.
I’ve also been contacted by many people promoting the latest fishy get-rich-quick schemes, hoping to take advantage of desperate or terrified businessmen.
Sometimes one person manages to fit in both groups. They joined some fishy get-rich-quick networking marketing scheme and are now desperately trying to get others to join so they can make some free money.
Guess what folks:
We aren’t all going to die. We are not going into a depression. The economy has contracted by 2%. That’s two percent. Unemployment has increased by 3-4%. That’s three or four percent.
If your business is struggling, the first thing you need to do is greatly increase your marketing. So don’t get desperate! Get busy!