The first big thing ANY marketing has to do is get someone to notice that you are trying to communicate to them.
That’s why beautiful (and often partially dressed) women are used.
That’s why commercials are louder than programs.
Almost every new idea in marketing is devoted to that notion – not to better informing consumers or anything else.
There’s a danger though. The gimmick you use to get people’s attention can become the message to a point where no one even notices or remembers what you are trying to sell or why they should want it.
Case in point:

“What’s a Twitter Bomb?” “No Clue.”

A great ad campaign going on right now, all over sports radio and TV. Very memorable.
What are they selling? It was probably my 50th time hearing the ad – and TRYING to find out what it was about – before I realized that the campaign is for diet Mountain Dew. I think.
That’s what I mean by distractive marketing – marketing that distracts the listener or viewer from your message.
Think in terms of getting people to notice you are talking. You have to do that. But think about how to make it organic to your message.
Otherwise the only thing they may remember is the cute punch line or the hopping frogs.