I’ve written before on the perils of do-it-yourself click ad (Google AdWords) campaigns.
You can easily waste a lot of money that way. In fact I regularly talk to people who have wasted a lot of money to discover this is not an amateur activity.
The same can be said for SEO (Search Engine Optimization).
There is a lot to know, tools needed for research, and a considerable time commitment to develop high search engine rankings.
Even if trying to do that yourself doesn’t waste a lot of money – it can waste months with little result. And as has been said, time is money.
Marketing is such an intangible. You can’t touch it, and it is often hard to make the connection between sales and marketing.
Plus there are legions of con artists and amateurs promising the moon and delivering…. less.
It’s easy to conclude that Internet Marketing is not a profession, requiring study, practice, know-how and thought.
It is and it does.
Don’t believe me. But do remember: I told you so.