Email broadcasting remains an incredibly valuable marketing tool.
But, much as other aspects of Internet Marketing, it has changed and is likely to continue to change, but there are some rules you can count on if you want to pursue a strategy.
1, The single biggest issue continues to be spam. You do NOT want to be labeled a spammer.
2. A good targeted email list WHICH YOU HAVE BUILT YOURSELF is about the least expensive and most effective marketing there is.
3. It is almost impossible to buy a usable email list. In some specific instances you can get a list for example, if you are exhibiting at a trade show. That are also many organizations and publications that will send out your email broadcast to their list. They are rarely inexpensive, in fact, they often cost about as much per address as mailing a post card.
4. So the many offers you get for cheap email lists are NOT legitimate.
5. You can build an extremely valuable list yourself, but it isn’t going to happen overnight.
6. You have to get people to give you their email addresses. That means you have to give them a reason why THEY would want to give it to you. Everyone is tired of spam, so they aren’t just going to give you their address for the heck of it.
Got it?
So let’s say you have a list. What do you do with it? Stay tuned….