Winter is Coming: Are You Ready?

Holiday Marketing Techniques that Work The biggest, and most competitive, time of year for e-commerce retailers is fast approaching. I know what you’re probably thinking – you’re a small retailer with no chance of outshining big box retailers, so what’s the point? The point is: you do have a chance! As long as you plan […]

Consistency is Key

In marketing, consistency is key. This holds true whether it’s your branding or messaging. Keeping up your efforts is probably one of the hardest aspects of marketing, simply because there are always seemingly more immediate things in need of your attention. Even as I am writing this blog post, I have a to-do list a […]

A Few Things To Keep Up With During The Holidays

Time to slow down for the holiday season… It’s time for family, food, presents and football! It’s also the perfect time to get ahead. It’s common for businesses to slow down, or even pause their marketing efforts during the holiday season, with the strategy of really starting strong in the new year; big mistake, huge! […]

Email Broadcasting – A Changing Scene

Email broadcasting remains an incredibly valuable marketing tool. But, much as other aspects of Internet Marketing, it has changed and is likely to continue to change, but there are some rules you can count on if you want to pursue a strategy. 1, The single biggest issue continues to be spam. You do NOT want […]

Link Shortening

When you send an email with a link to a web page, if that link is very long, many email programs will spread the URL over two lines and the link won’t work. The cure for this is a “link shortener” which is a service that gives you a short URL that redirects to the […]

Spammer!

The biggest danger of doing email broadcasting, is not running afoul of the law (that is, the CAN-SPAM act). If you are a legitimate business that is easy to comply with. Internet Service Providers have a MUCH lower threshold. While it is legal to send unsolicited email under CAN-SPAM, it violates the Terms of Service […]

Spammer! (Part Two)

(This is part two of an article on how to do email broadcasting.) Door #2 says, knowingly violate the rules but do it in such a way that you never come up on their radar screen. I strongly recommend Solution #2, and it isn’t hard to accomplish. There are basically two ways to do this […]

CAN-SPAM act

About 3-4 years ago, spam became such an issue that Congress stepped in. One reason was because states were starting to pass laws – and they didn’t necessarily agree with each other. You can imagine what it would have been like with 50 states having different rules, since email is by its nature, national or […]

Email Lists

I am frequently asked about purchasing email lists. Here’s the straight dope on the subject. Three or four years ago, you could pay a company $1000 or so to send out 1 million emails to a targeted list. Those days are gone, killed by spam and the CAN-SPAM act. If someone is offering to sell […]