Successful marketing involves not only focusing what you sell. It also means focusing who you sell to and how you sell to them.
A couple of “qual” words nail this: Quality and Qualify.
You want Quality leads, you need to consider what is an ideal prospect? As Jay Abraham puts it, fish where the big fish are. Those who are most likely to close, with the least amount of effort, and spend the most money with you on your most profitable services or products or at your highest rates.
Maybe there aren’t enough of those. So add to that “with enough of a prospect pool to sustain or expand my business per my business goals.”
Then you aim your marketing at them, and one more thing – design your marketing so it at least partially pre-qualifies a prospect. But that’s a whole subject in itself. Tomorrow.