Getting high search engine rankings is a key step to success for many websites.
But it is only the first of several steps, any one of which can make high rankings useless:
1. Are these search terms important? High rankings for search terms no one searches for, or where the searchers are looking for something completely different than you offer, are just numbers.
2. What does your listing say? The title, snippet (description) and website address displayed all influence how likely someone is to click on your link. Your listing is the exact equivalent of an advertisement. It is also competing against 9 or more other listings.
3. What PAGE has the highest ranking for the search term? If it isn’t the best page for these searchers, a high percentage of them will immediately leave even if they do click through to your website.
4. How well does the page then handle your visitors? The first barrier to overcome is getting someone to click through to another page in the site.
5. How well does the rest of the site handle your visitors?
6. Do you provide sufficient and smooth opportunities for the visitor to take action (contact you, sign-up for something or make a purchase)? A poor contact form or clumsy checkout process can all by itself waste most of your efforts.
Every one of these points is vital to success. Every one of them should be carefully examined and worked on regularly to improve.
This is how to get rich on the Internet.