Marketing has a history.
I mean, it wasn’t suddenly invented in 1997. Or 1957.
Over the last 150 years, there have been great marketers. Claude Hopkins, David Ogilvy, Al Ries, many others. Some of them are even still alive.
My point is that great marketing is not just a matter of a great idea. There ARE truths in marketing. The people who discovered, developed or promoted new truths and effective methods laid the foundation for all that goes on today.
It is NOT true that every new piece of technology Totally Changes Everything. All they do is provide a new way of manifesting the eternal truths.
In the early years of the 20th century, Claude Hopkins developed testing and measuring as key tools for creating effective campaigns.
The development of Web Analytics programs means we can apply those principles to websites and Internet Marketing.
To help remind of these facts, from time to time, I’m going to post an article about one of these Giants of Marketing, Greats of Marketing History – the gods of Marketing you might call them.