Facebook is Not Building a Dislike Button

The power of a title can light the internet on fire. News came out recently of Facebook’s decision to work on a dislike button, a feature Facebook users have been requesting for a while now, and the internet went bonkers. Some rejoiced and some were staunchly against the decision. Some were excited that they could […]

Steve Jobs Steps Down

Steve Jobs has stepped down from running the show at Apple. He didn’t explain why, but the assumption is his health is deteriorating and there is no expectation it is going to get better. In short, that he is dying. The articles about this read like obituaries which is surely a bit premature. It is […]

Giants of Marketing: P.T. Barnum

My current reading is “Twenty Ads That Shook The World,” the first chapter of which is about P.T.Barnum. Coincidentally, I went to the circus last night. Barnum never said “There’s a sucker born every minute” but he DID invent the slogan “The Greatest Show on Earth”. More than 150 years later, Ringling Bros. and Barnum […]

Giants of Marketing: Claude C Hopkins

When you see grocery store coupons, when your receive a direct mail promotion, when anyway talks about measuring results in marketing, the promotion of benefits over features, the use of preemptive positioning – homage is being paid to Claude C. Hopkins. He either invented or developed to a science each of these. Born in 1866, […]

Giants of Marketing

Marketing has a history. I mean, it wasn’t suddenly invented in 1997. Or 1957. Over the last 150 years, there have been great marketers. Claude Hopkins, David Ogilvy, Al Ries, many others. Some of them are even still alive. My point is that great marketing is not just a matter of a great idea. There […]