If you are going to plan your marketing or buy some marketing services, it would be wise to fit this within your overall business goals and strategy.
I was reminded of this when meeting with a businessman who was interested in an effective national Internet Marketing campaign for one of his product lines. It was a very realistic ambition, and he had the budget to do it.
What he didn’t have was a realistic way of dealing with the influx of business that was going to result.
I’ve seen this more than once when a prospective client gets close to signing onto one of our programs, and is suddenly confronted with the thought: “What if this works?”
It’s easy simply to have vague ambitions of building a billion dollar business or a million dollar retirement fund.
If you’re serious about it, you need to take it to the nuts and bolts.
How big do you want to get? And how fast? is the nature of the first questions to ask.
Then, if you’re really serious about it, you have to work out how realistically to get there from where you are.
Again, you can’t base it on some vague dream of an investor with enough money to get it done.
I guess what I’m trying to say is pretty simple: “Folks, Get Real!”